Why was the B2 blog born?

One day, one of my editors who was reluctant to publish one of my reports replied to me, a little annoyed: “ But you just have to put it on a blog »… In his opinion, it was more a matter of putting it in the trash. But the advice remained in the hollow of one of my ears. And when, thanks to more personal events, I also discovered the ease of this instrument, from a technical point of view, as well as its power in terms of disseminating information, I started. First with a blog specializing in social issues. Then with this blog, initially focused on foreign and European defense issues which in a short time became a reference media for deciphering geopolitical Europe.

A new form of journalism

Maintaining a blog like this requires us to reconnect with early journalistic practice with the advantages of electronics. Go on the field and behind the scenes. Strive to have the primary sources (the text when it comes to a political or legal analysis) and not just its summary for the press. Source them, compare them, criticize them, be able to correct or adapt a text already published according to current events or new elements obtained.

A privileged relationship with the reader

This instrument also underlines the importance of the direct relationship with readers, a relationship that is somewhat lost in the atmosphere of an editorial office. There are readers who are both ignorant and eager to discover who ask you a seemingly innocent question but which really sticks or forces you to wonder; others demanding, skillful and wise, who teach you more than you know. This rich dialogue – through comments or meetings – is one of the unsuspected and unsuspected riches of this blog (because comments are generally rarely published).

Trying to be understandable by everyone

It also forces you to be more pedagogue. All readers are not at the same level of knowledge nor, above all, in the same geographical environment. They do not have the same geopolitical or historical references. So, even if we can't help but “jargon” from time to time, we also take pleasure in explaining and detailing points that seem obvious.

Refusal to be restrained

This site allows you to practice all forms of journalism: reporting, editorials, small news, more complete analysis, interviews... Where most editorial offices confine you to a single exercise. We can handle irony and humor as well as seriousness or tragedy. It also allows you to make current news such as coming back a few days, or a few weeks later, when you have “digested” the event on a fact, a piece of news.

Well told, European stories are fascinating

How many times have I heard these comments, not at all routine, from colleagues, nevertheless intelligent, sympathetic, but who at the helm of reputable dailies, repeat over and over again: “Europe is boring us”, “We don't care about Europe”. understand nothing”, “there is no room”, “it is of no interest”… This blog proves the opposite. There is an interest in “European stories”, And not just in the European bubble. Beyond…

In short, B2 is “real” journalism, with undoubtedly more risks, responsibilities… but what pleasure!

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