The tweeters of the European diplomatic service in the lead
(B2) European diplomacy leads world diplomacy in using Twitter as an instrument to establish mutual connections (with peers) according to data collected by the consultancy firm Burson Marshall (BM). An interesting statistic. With 122 connections, the EEAS is ahead of the Russian ministry (112 connections), the Norwegian ministry (101 connections), etc.
If we read this ranking correctly, Norway ranks 3rd ahead of the Foreign Office. While Lithuania is ranked in 5th position and Iceland in 6th position just ahead of the twittos of Israeli diplomacy and the Quai d'Orsay. Rather surprising... But when you know that Burson had been called for help in 2012 by the Icelandic government to defend its reputation tarnished by the financial crisis, we have enough to find a solution. From there to say that the classification would also be somewhat that of some of Burson's best clients, is there anything that can be overcome?
The portrait of the most followed world personalities is interesting in itself. We find: Barack Obama, the Pope, the Indian Prime Minister, the Turkish Erdogan, the Mexican President, Sheikh Mohammed of the United Arab Emirates, etc. No European. Too divided...
(NGV)