B2 readers

B2 has been able to attract over time, beyond a specialized audience, much larger audiences such as a high-level international readership.

A diverse readership

  • An international audience: UN, NGO professionals or volunteers, strategy enthusiasts.
  • A student and educational audience of professors, researchers, students in European affairs, international relations, mainly in France, Belgium and Switzerland (IEP Paris, Universities of Lyon, Bordeaux, Lille, Marseille, Geneva, College of Bruges, University of Geneva, etc.) .
  • A wider audience, of all levels, from all walks of life, who have a particular interest in one or more themes.

An audience of decision-makers

  • National, European, political decision-makers (technical advisers, parliamentarians, etc.) as well as military (senior officers, generals). The site is carefully monitored in the European crisis management centers (EU General Staff, High Representative, Council of Ministers, European Commission, EEAS, European Parliament, etc.) as well as in the capitals (Ministries of Foreign Affairs or Defense , etc). Some papers thus serve as support for European debates.
  • Information relays (media, journalists, European correspondents, editorial writers, etc.).
  • An audience of soldiers, active or retired. There are references or cross-references to articles on several French and foreign “strategy” or “military” forums. Example outside France: Belgian navy, British and Canadian soldiers, Algerian air force, Indian navy, Pakistani army, etc.

Our readers around the world

France (55% of the audience) and Belgium (20% of the audience) account for 2/3 of the connections.

1/3 of the other connections are provided in the rest of Europe…

  • Major European countries or members of NATO — Germany, United States, United Kingdom, Spain, Italy, Switzerland, Canada: approximately 10% of connections.
  • The rest of Europe (Portugal, Netherlands, Romania, Hungary, Poland: around 5% of connections.

…and in the rest of the world

  • Emerging countries – China, Brazil, Russia, India, Japan, Turkey: around 5%
  • Africa began to appear since 2012, especially in French-speaking countries (Algeria, Tunisia, Morocco, Djibouti, Congo, Mali, etc.): around 5%.

Legend: France (blue), Belgium (green), NATO Top Ten Europe (rainbow), others (grey)

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